Privacy and Data Protection Policy
Transparency, security, and respect for your personal data
Last updated: January 6, 2026
Our Commitment to Your Privacy
Zurke Marketing & Tecnologia ("we," "our," or the "company") is committed to protecting and respecting the privacy and security of the personal data of all our users, customers, and visitors. This Privacy Policy has been prepared in accordance with the Brazilian General Data Protection Law (LGPD - Law No. 13.709/2018) and other applicable data protection laws.
This policy clearly and transparently describes how we collect, use, store, share, and protect your personal information when you interact with our website, services, and digital platforms.
Important Definitions
Information We Collect
📝 2.1 Data You Provide Directly
We collect information that you voluntarily provide when you:
- Fill out contact forms or service request forms
- Subscribe to our newsletter or mailing list
- Participate in events, webinars, or training sessions
- Send messages through our communication channels
- Purchase our services and products
Types of data collected:
🔍 2.2 Data Collected Automatically
When you visit our website, we automatically collect certain information about your device and browsing behavior through cookies and similar technologies:
- Browsing Data: Pages visited, time spent, referral source, and links clicked
- Technical Data: IP address, browser type and version, operating system, and screen resolution
- Location Data: Approximate country, region, and city (based on the IP address)
- Device Data: Device type (desktop, mobile, tablet), manufacturer, and model
📊 2.3 Data About Your Interactions with Our Services
When you use our services, we collect information about how you interact with our platforms:
- History of requests and support interactions
- Communication preferences
- Feedback and reviews you provide
- Usage data for software and systems developed by us
Purposes and Legal Bases for Processing
We use your personal information for the following purposes and on the following legal bases set out in the LGPD:
✅ Performance of a Contract
- Provide the contracted services and products
- Process payments and issue tax documents
- Manage your account and business relationship
- Provide technical support and customer service
- Notify you about service-related updates
⚖️ Compliance with a Legal Obligation
- Meet tax and fiscal obligations
- Respond to requests from competent authorities
- Maintain accounting and financial records
- Comply with judicial or administrative orders
🤝 Legitimate Interests
- Improve our products, services, and website
- Conduct statistical analyses and market research
- Ensure security and prevent fraud
- Protect our rights in legal proceedings
- Personalize your experience on our website
📧 Consent
- Send marketing communications and newsletters
- Share news about products and services
- Invite you to events and webinars
- Conduct satisfaction surveys (when not required)
Cookies and Tracking Technologies
We use cookies and similar technologies to improve your experience, personalize content, analyze website traffic, and understand where our visitors come from. Cookies are small text files stored on your device when you visit our website.
🔧 Essential (Necessary) Cookies
These cookies are strictly necessary for the website to function and cannot be disabled in our systems.
- Session and authentication cookies
- Security cookies
- Consent preference cookies
📊 Analytics Cookies
These cookies allow us to recognize and count visitors and see how they move around the website. This helps us improve how our website works.
- Google Analytics
- User behavior analysis
- Website performance metrics
🎯 Marketing Cookies
Used to track visitors across websites in order to display relevant ads and engage with them.
- Remarketing and retargeting
- Personalized ads
- Advertising campaign measurement
⚙️ Cookie Management
You can manage your cookie preferences through the consent banner displayed when you first access our website, or by changing your browser settings directly. Please note that disabling certain cookies may affect website functionality.
Data Sharing and Transfers
We share your information only in the following circumstances:
🤝 Service Providers and Partners
We share data with companies that provide services on our behalf, always subject to strict confidentiality agreements:
- Hosting and Infrastructure: Servers and cloud storage
- Marketing Tools: Email marketing and automation platforms
- Data Analysis: Analytics and business intelligence tools
- Payment Processing: Payment gateways and processors
- Customer Support: CRM and customer service systems
⚖️ Legal Requirements and Protection of Rights
We may disclose your information when:
- Required by law, regulation, or legal process
- Necessary to respond to government requests
- To protect our rights, privacy, security, or property
- To detect, prevent, or address fraud or security issues
- To enforce our terms of service
🏢 Corporate Transactions
In the event of a merger, acquisition, reorganization, asset sale, or bankruptcy, your information may be transferred as part of the company's assets. You will be notified of any change in ownership or use of your personal information.
🌍 International Transfers
Some of our service providers may be located outside Brazil. When we transfer data internationally, we ensure that appropriate safeguards are in place, including standard contractual clauses and security certifications.
Data Security and Protection
The security of your personal information is a top priority for us. We implement appropriate technical, administrative, and physical measures to protect your data against unauthorized access, alteration, disclosure, or destruction.
Encryption
Sensitive data is encrypted in transit (SSL/TLS) and at rest
Access Control
Access is limited to authorized personnel who need it
Firewall and Antivirus
Systems that protect against threats and intrusions
Authentication
Multi-factor authentication and strong password policies
Monitoring
Continuous monitoring of suspicious activity and access logs
Training
Regular staff training on data protection
Backups
Regular backups and a disaster recovery plan
Audits
Periodic security and compliance reviews
Your Rights as a Data Subject
Under Brazil's General Data Protection Law (LGPD - Law No. 13.709/2018), you have several rights regarding your personal data. We are committed to making it easy for you to exercise these rights free of charge.
Confirmation and Access
Confirm whether your personal data is being processed and access the personal data we hold in our systems.
Correction
Request the correction of incomplete, inaccurate, or outdated data.
Deletion
Request the deletion of personal data processed on the basis of your consent or when it is no longer necessary.
Data Portability
Request the portability of your data to another service or product provider, upon express request.
Objection
Object to data processing carried out in violation of the law.
Information
Obtain information about the public and private entities with which we share your data.
Withdrawal of Consent
Withdraw your consent at any time when processing is based on consent.
Anonymization or Blocking
Request the anonymization or blocking of unnecessary or excessive data, or data processed in violation of the law.
Review of Automated Decisions
Request a review of decisions made solely on the basis of automated data processing.
How to Exercise Your Rights
To exercise any of these rights, please contact us through:
- 📧 Email: privacidade@zurkeinnovation.com.br
- 📧 DPO email: dpo@zurkeinnovation.com.br
- 📝 The contact form available on our website
Response Time: We will respond to your requests within 15 calendar days. In complex cases, this period may be extended by a further 15 days, as provided for in the LGPD.
Data Retention and Deletion
⏱️ Retention Period
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.
🗑️ Data Deletion
After the retention period ends, your data will be securely and permanently deleted, except where it must be retained for:
- Compliance with a legal or regulatory obligation
- Research by a research body (with anonymization guaranteed)
- Transfer to a third party (subject to applicable processing requirements)
- Exclusive use by the Controller (with third-party access prohibited and the data anonymized)
Additional Provisions
🔗 Links to Third-Party Websites
Our website may contain links to third-party websites, plugins, and applications. Clicking these links or enabling these connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We recommend that you read the privacy policy of every website you visit.
👶 Minors
Our services are intended for people over the age of 18. We do not knowingly collect personal information from minors. If you are a parent or legal guardian and believe that your child has provided personal data to us, please contact us immediately so that we can take the necessary steps to remove that information.
Important: If it is necessary to process minors' data, this will be done with the specific and prominent consent of at least one parent or legal guardian, as provided for in Article 14 of the LGPD.
🌐 International Data Transfers
Your data may be transferred to and stored on computers located outside your state, province, country, or other governmental jurisdiction, where data protection laws may differ from those in your jurisdiction.
When we make international data transfers, we ensure that appropriate safeguards are in place, including:
- A country with an adequate level of data protection
- Standard contractual clauses approved by the ANPD
- Global corporate rules (Binding Corporate Rules)
- Data protection certifications and seals
⚠️ Security Incidents
In the event of a security incident that may pose a risk or cause significant harm to data subjects, we will notify:
- The National Data Protection Authority (ANPD)
- The affected data subjects, within a reasonable period
The notification will include, at a minimum: a description of the nature of the affected data; information about the data subjects involved; the technical and security measures used for protection; risks related to the incident; and reasons for any delay if notification is not immediate.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our information practices, applicable legislation, or for other operational, legal, or regulatory reasons.
📢 How You Will Be Notified
- The "last updated" date at the top of this page will change
- Significant changes will be communicated by email to registered users
- A notice will be displayed on our website for 30 days
- For substantial changes, we will request renewed consent when necessary
We recommend that you review this policy periodically to stay informed about how we protect your information.
Applicable Law and Jurisdiction
This Privacy Policy is governed by and interpreted in accordance with the laws of the Federative Republic of Brazil, especially:
- Law No. 13.709/2018 - General Data Protection Law (LGPD)
- Law No. 12.965/2014 - Brazilian Civil Rights Framework for the Internet
- Law No. 8.078/1990 - Brazilian Consumer Protection Code
- Decree No. 7.962/2013 - E-commerce
The courts of the district of [Sua Cidade], [Estado], are hereby chosen to resolve any questions or disputes arising from this Privacy Policy, with express waiver of any other jurisdiction, however privileged it may be.
Commitment to Transparency
Zurke Marketing & Tecnologia is committed to maintaining the highest standards of privacy and data protection. This Privacy Policy reflects our commitment to transparency and to respecting the fundamental rights to freedom and privacy of all our users and customers.
We are available to answer any questions about this policy or how we process your personal data.