Question 1

What is Capi Flow, and how does it help Zurke prioritize results?

Accepted Answer

Capi Flow is Zurke's proprietary system for centralizing lead capture and qualification, with server-side integration to Meta's Conversions API. The team uses this data to prioritize the three areas with the greatest business impact: lead quality, conversion rate, and return on investment.

Question 2

What is PageTree, and how does it connect to Zurke's ecosystem?

Accepted Answer

PageTree is Zurke's app for creating professional pages with templates, custom domains, a cloud library, and real-time metrics. It can be part of a customer journey with Capi Flow and A-Kero, bringing the three solutions together in a conversion-focused digital experience.

Question 3

How does Zurke prioritize results before choosing a solution?

Accepted Answer

Zurke starts with the business objective and organizes the project into three levels: the journey bottleneck, the highest-impact action, and data validation. PageTree, Capi Flow, A-Kero, media, or content are included only when they contribute to conversion, efficiency, or revenue.

Question 4

Which metrics does Zurke track to determine whether a project is delivering results?

Accepted Answer

Zurke tracks at least four signals: qualified traffic, conversions, acquisition cost, and revenue or opportunities generated. Reports connect these indicators to the actions taken so the next decision is based on evidence, not just clicks or reach.

Question 5

How does project discovery and delivery work with Zurke?

Accepted Answer

Zurke organizes delivery in three stages: diagnosing the business and customer journey, creating a prioritized action plan, and implementing it while tracking metrics. The project starts with the problem limiting results and ends with clear criteria for evaluating progress.

Question 6

Does Zurke serve businesses outside Franca, São Paulo?

Accepted Answer

Zurke serves businesses throughout Brazil from Franca, São Paulo, through remote operations and digital processes across three areas: strategy, implementation, and ongoing support. PageTree, Capi Flow, and A-Kero work online to support clients regardless of their location.

Question 7

How much does Landing Page development cost?

Accepted Answer

High-conversion Landing Pages start at R$ 400.00 and are delivered in 7 business days. Full corporate websites start at R$ 1,200.00 (15–20 business days), and custom e-commerce stores start at R$ 3,500.00 (30–45 business days).

Question 8

How much does paid traffic management cost?

Accepted Answer

Management fees for Google Ads or Meta Ads start at R$ 800.00 per month per platform. The combined package (Google + Meta) starts at R$ 1,400.00 per month. Marketplace Ads (Mercado Livre/Shopee) start at R$ 1,200.00 per month.

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